Roberto Barron is a specialist in the production of events that are cutting-edge, sophisticated, and innovative. The fundamental conviction that telling stories is the most effective method drives his creative process and provides the impetus for his finished products. Roberto can develop experiential marketing campaigns thanks to his skill set, which encompasses all aspects of strategy, creative production, audience sourcing, social media, digital media, design, building, and public relations.
Born and raised in Salinas, California, Roberto has collaborated with many well-known musicians, including Elton John, Will Smith, Lil Wayne, and Ozuna.
It became Roberto’s signature to organize large-scale logistical events, conferences, and other experimental events.
Roberto contributed to the production of the first Latin AMAs Music Panel with Santa Cruz PR at the 2018 Music Panel event, which was held in honor of Telemundo’s upcoming Latin American Music Awards. This event was made possible by Roberto’s collaboration with NBC Universal Telemundo. Roberto convinced the network and the Los Angeles Film School to host a panel discussion about Latinas’ contributions to music and their current role. The panel consisted of today’s popular Latina’s such as Aracely Arambula, Becky G, Roselyn Sanchez, Leslie Grace, and Gloria Trevi.
Riding from the success of the Telemundo event, Roberto then launched Breaking Into the Music Business, a quarterly series that exposes students to the entertainment industry firsthand.
The event invites top industry professionals to discuss their careers, how they got started, and how they stay successful. Each panel at the event features a diverse group of people from the entertainment industry. Steve Lobel (manager, producer, and music executive), Zoe Young (senior VP of A&R at Epic Records), and Joshua Heart have previously served on the panel (casting producer for “The Four” season 2).
Roberto’s diverse client and project bases regularly put him to the test in terms of developing cost- effective methods of planning and fabrication. Roberto Barron is the ideal partner for creative endeavors due to his creativity, attention to detail, and dedication to his clients.
Melissa V. Rodriguez
CEO, MVR PR